From coffee shops to other hangout places, Wi-Fi hotspots are part of the marketing ploy.
However, there's good and bad side to this. Here are some of them:
Benefits of offering wireless Internet
Laptop users can add to your daily customers by providing them Wi-Fi hotspots and the
privacy to do their web surfing. Coffee shops are among the first to reap the benefits of
this marketing strategy. With more customers, the business can enjoy increase in sales and
popularity. Since the competition is probably offering this perk, why shouldn't you if you
want to stay afloat?
Disadvantages of providing Wi-Fi access
Some customers are only interested in the Wi-Fi hotspot and not the service or business
offer. In some coffee shops, for example, customers only buy a cup and simply occupy some
space for long hours to do their browsing. If this doesn't convert into higher sales, then
the business may lose some of its investment on Wi-Fi subscription plans, especially when
access to Wi-Fi is offered for free.
Considerations when subscribing to a Wi-Fi service for your business
Aside from Wi-Fi, make sure that you're offering some good product or service to your
customers. Make sure that the place gives them the privacy and comfort they need for web
browsing. Check your sales plans and marketing strategies to make sure that the business
will benefit from providing Wi-Fi service, either for free or with a fee.
